Last updated: May 15, 2025
This Privacy Policy explains how Local Presence Boost collects, uses, discloses, and safeguards personal data when you visit Local Presence Boost (the “Website”). It also describes your rights and how to contact us.
Who we are
Local Presence Boost is an independent blog focused on AI-powered business and marketing insights. We are established in the Philippines.
Data We Collect
Automatically Collected Data
- IP address and coarse geolocation
- Device type, operating system, and browser details
- Referring URLs and on-site navigation patterns
These details are captured through Google services listed below. We do not offer account sign-ups, comments, or other direct data-entry forms, and we do not knowingly collect sensitive categories of personal data.
Why We Collect Data
- Monitor site performance and detect technical issues
- Understand audience interests and improve content
- Serve, personalise, and measure advertising
- Protect the Website against fraud and abuse
- Comply with legal obligations (e.g., GDPR, CCPA)
Legal Bases for Processing (GDPR)
Legitimate Interests – to run and secure the Website
Consent – for non-essential analytics and advertising cookies where required
Compliance with Law – where regulations mandate data logs
Third-Party Services
These providers may process data outside your jurisdiction but maintain EU-standard safeguards (e.g., Standard Contractual Clauses, ISO 27001).
Cookies
We use two categories of cookies:
- Analytics cookies – set by Google Analytics to collect aggregate usage data.
- Advertising cookies – set by Google AdSense and its partners to serve and measure ads; some enable ad personalisation.
No marketing cookies unrelated to AdSense are deployed. You can manage cookies via your browser settings or through the consent banner displayed to visitors in the EEA, UK, and Switzerland. For full details, see our separate Cookie Policy (coming soon).
Advertising & Cookie Disclosure
We display ads through Google AdSense. Third-party vendors, including Google, use cookies or similar technologies to serve and measure ads based on your prior visits to this and other sites. Google’s use of advertising cookies enables it and its partners to serve personalised ads. You may opt out of personalised advertising by visiting Google Ad Settings (https://adssettings.google.com) or AdChoices (https://optout.aboutads.info).
For visitors in the European Economic Area, the United Kingdom, and Switzerland, we display a certified Consent Management Platform (CMP) banner that lets you choose between personalised and non-personalised ads—or refuse all non-essential cookies.
Data Retention
- Analytics data: up to 14 months (Google Analytics default) before anonymisation.
- Ad-serving identifiers: retained by Google for up to 13 months unless you revoke consent or clear cookies.
How We Protect Your Data
HTTPS encryption for data in transit
Restricted access to analytics and ad dashboards
Regular security reviews and WordPress/plugin updates
Your Data-Protection Rights
Email localpresence.boost@gmail.com with “Privacy Request” in the subject line to exercise:
- Access – get a copy of your data
- Correction – fix inaccurate data
- Deletion – ask us to erase your data (“right to be forgotten”)
- Restriction – limit our processing
- Portability – receive data in machine-readable form
- Objection – opt out of analytics tracking
- Ad personalisation opt-out – disable targeted ads via the consent banner or Google Ad Settings
We respond within one month, as required by GDPR Article 12.
Children Under 13
The Website is not directed to children under 13. We do not knowingly collect personal data from minors. If you believe a child has provided data, please contact us for prompt deletion.
International Transfers
Because we use Google services, your data may be transferred to and processed in countries outside your own. We rely on Standard Contractual Clauses and similar safeguards for cross-border transfers.
Changes to This Policy
We may update this Privacy Policy occasionally. A notice will be posted on the Website and the “Last updated” date will change. Continued use of the site after updates means you accept the revised policy.
Contact Us
Questions? Email localpresence.boost@gmail.com.
You may also visit About Us or Contact Us pages for more options.
This policy is provided for general information only and is not legal advice.